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"If Only"

Martina Armour bridges West Coast folk-pop with Scandinavian moodiness, crafting songs that feel both intimate and quietly expansive. With emotional honesty and vivid metaphor at the heart of her writing, her songs move through vulnerability, hope, and nostalgia with a clarity that lingers. Carried by a raw, warm vocal delivery, her music feels close and honest, like confiding in a close friend.


Originally from Gothenburg, Sweden, Martina followed her dreams to Los Angeles, bringing with her a love for heartfelt storytelling and the music that first shaped her. Drawing inspiration from artists like Fleetwood Mac, Brandi Carlile and Noah Kahan, she has found her own place between the warmth of West Coast folk-pop and the introspection of her Scandinavian roots.


Martina's songs have found their way onto Netflix, Hulu, Apple TV+ and Starz, while her songwriting has earned her three semi-finalist placements in the International Songwriting Competition and recognition as a Top 100 artist in Sweden’s Denniz Pop Awards. Her interpretation of Fleetwood Mac’s “Storms” also received a personal nod from Mick Fleetwood himself.


For Martina, songwriting has always been a form of visual storytelling. She approaches songs almost like small scenes, using images and moments to make sense of the things that can be harder to say plainly. That instinct carries beyond the songs themselves: her music video for “Sad Song” won Best Music Video at two Swedish film festivals, further bringing the worlds she imagines through music to life on screen.


Whether looking back at a life that could have been, trying to loosen the ties to someone you’ve left behind, or finding hope in the middle of uncertainty, Martina’s songs tend to live in the space where more than one thing can be true at once. That space runs through her upcoming sophomore EP, Living Lessons, a six-song collection shaped by change, reflection, and the messy process of moving forward. It’s another chapter in a body of work that doesn’t promise easy answers, but hopes to leave listeners feeling a little less alone in the questions.

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